Onboard Projects
Who?... Dual Season Charter Yacht Social Media Management
From no structured presence to 487,000 accounts reached.
When Jemma took over the yachts social media, the account had no structured content system or consistent posting rhythm. The focus was on creating a consistent, social-first presence that captured the experience of life onboard while reaching beyond the yacht’s existing audience.
487,000 accounts reached within the first 5 months of management
83.8% of views came from non-followers, putting the yacht in front of new potential guests and industry audiences.
100% organic. 0 paid spend.
227.1K
39.8K
Accounts reached
Accounts Engaged
External Links Taps
Within the first three months of direction and management...
226
4353
Growth measured from initial account takeover to the first three months of structured management...
Accounts reached
+108K%
+397.9K%
Accounts Engaged
+2411K%
External Links Taps
+145K%
Total Shares
Created from real charter experience, refined for today’s market
Total Shares
SOCIAL MEDIA MANAGEMENT
Ongoing social management | account growth | content strategy
83.8% of views came from people who had never seen the account before. This is what discoverability looks like when content strategy is working
WHAT WAS DELIVERED
Full social media strategy and positioning
Short-form content planning and execution
Onboard content creation & capture (crew + guest experience)
Editing and post-production of Reels
Captions and brand tone refinement
Account management and scheduling
IMPACT
Strengthened online storytelling, reflecting the emotional experience of charter life
Increased visibility and engagement across short-form platforms
Built a consistent content system that supports ongoing charter seasons
Reinforced brand positioning for both brokers and prospective charter clients
Contact Us
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