Yachting experience. Social expertise.
Built from inside the industry
YachtMuse Media is a specialist social media and short-form content studio for the yachting industry.
Founded by former stewardess Jemma Lancaster, YachtMuse combines real yachting experience with social expertise to create content that does more than just looks good. From the first impression to the next enquiry, every piece is created with a clear purpose, to strengthen how a yacht or business is perceived and turn visibility into meaningful commercial opportunity.
Trusted with social media and content for leading charter yachts
4+
Years working onboard superyachts
487,403
Accounts reached within 5 months of account management
Get to know Jemma...
Jemma Founder, YachtMuse Media
Built from inside yachting. Made for social.
YachtMuse Media was founded by Jemma Lancaster, bringing together two sides of the same industry: the reality of working onboard and the expertise needed to make that world work online.
While working full-time onboard M/Y Malia, Jemma took on the yacht’s social media, building its presence from the ground up and growing it to over 300,000 monthly views. From capturing life onboard and producing content between charters to creating social-first campaigns around destinations and the guest experience, she learned what works when content has to fit around a real working yacht.
That experience has since extended beyond the yacht itself, creating content at industry events including the Cannes Yachting Festival, working with the people, brands and businesses shaping modern yachting.
YachtMuse Media was built from that experience, combining real yachting knowledge with social expertise to create content that feels true to the industry, works for the platforms it lives on, and ultimately helps yachts and businesses get seen.
Built on experience, evolved into expertise.
THE RESULT
The yachting experience is extraordinary. Your social media and content should be too.
We turn the moments, details and stories already within the industry into content that gets seen.
Social content that builds visibility, strengthens perception and creates commercial interest.
THE PERSON BEHIND IT
Jemma founded the agency on experience from both sides of the industry, life onboard charter yachts, and over two years working with Adobe and digital content creation.
This combination brings a rare understanding of what actually matters onboard, and how to translate that into considered, high-end visual storytelling. And ultimately, knowing how to translate that into content that actually resonates.
WHY YACHTMUSE MEDIA WAS BORN...
Yachting is one of the most visually powerful industries in the world, yet much of its digital presence is neglected, inconsistent, or fails to capture storytelling.
That gap is what led to YachtMuse Media.
In today’s charter market, perception drives demand before contact is ever made. Guests research visually. Brokers validate presence. Owners notice how their asset lives online. Storytelling has become part of the commercial journey, and when it’s done well, it directly strengthens trust, desirability, and charter interest.
WHERE YACHTING MEET STORYTELLING
Jemma working onboard means understanding the rhythm of charter life, the demands on crew, and the standards expected by guests at the highest level. That onboard experience naturally evolved into a focus on content, social media, and digital storytelling.
Not a generalist agency that occasionally works with yachts. A studio built entirely around the industry, its rhythms, its standards, its people, and its commercial realities.
That focus is the difference.
EXCLUSIVELY YACHTING
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Ready to elevate your presence online? For charter yachts and yachting businesses.
